After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward. ByCelia Shatzman, Senior Contributor.

(BareMinerals’ Complexion Rescue tinted moisturizer is the first.) Jackson actually trademarked the term “No Makeup Makeup” in 2002, after she concluded a 10-year QVC run that she says ...

The brand was built around Jackson's "no makeup makeup" philosophy (a term she would later trademark in 2000). Jackson brought her less-is-best approach to her hugely lucrative and popular ...