So many of us may have heard the term sitemap and robots.txt being used in association with a particular platform or a website. Surprisingly, not a lot of business owners know about the sitemap.xml ...

Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good technical SEO. It is not ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

These two responses from Google Search Console have divided SEO professionals since Google Search Console (GSC) error reports became a thing. It needs to be settled ...

Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

LLMS.txt has been compared to as a Robots.txt for large language models but that’s 100% incorrect. The main purpose of a robots.txt is to control how bots crawl a website. The proposal for LLMs.txt is ...

Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time. I’ve written many times in the past about how ...

It happens all the time: Organizations get hacked because there isn’t an obvious way for security researchers to let them know about security vulnerabilities or data leaks. Or maybe it isn’t entirely ...