VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura. “We’re at a point in the evolution of streaming TV ...

The co-founder and CEO of advertising technology firm The Trade Desk affirmed this week the company is developing its own ...

Unlike existing TV OS platforms, The Trade Desk is built by an ad tech company, and the company claims that Ventura will offer a cleaner supply chain for streaming advertising and a better user ...

VENTURA, Calif., November 20, 2024--(BUSINESS WIRE)--The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade ...

Reports from media outlets in September suggested Trade Desk was secretly building its own smart TV operating system since the COVID-19 pandemic with the help of employees, some who formerly ...

This video streaming gadget will determine whether Sonos is back on the right path — or going down a very questionable one. This video streaming gadget will determine whether Sonos is back on ...

Savvy investors know The Trade Desk (NASDAQ: TTD) as the leading demand-side platform in the ad tech industry. The company provides a self-serve, cloud-based platform for managing and optimizing ...

Digital advertising giant The Trade Desk has developed its own TV OS that has the support of Disney, Paramount, Tubi and Sonos. The Trade Desk says it will partner with smart TV original equipment ...