Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows and why skepticism among CTV buyers persists. “Client ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

A display ad was considered viewable by the researchers when 50% of its pixels were in view on the screen for a minimum of one second. The viewability rate reflects the percentage of ads determined ...

When it comes to both variety and price, give me the best live TV streaming services over cable ... Disney Plus and ESPN Plus (though both have ads). And Hulu's entry-level package only got ...

Now, Universal Ads will enable direct access to brand-safe, premium video, so these companies can tap into TV’s performance and accelerate their growth even further. “At Ramp, we build ...

The real power of omnichannel advertising has been revealed in a recent study conducted by The Trade Desk, in partnership ...

Discover Microsoft Ads’ new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. Subscribe To Our Newsletter.

Disney Plus and Hulu have teamed up for one of the best streaming deals we’ve seen in a while. For a limited time, new and ...

text ads on the search network, and display ads on the display network. Traditional text-based ads can only be run alongside unpaid organic search result listings on Google.com or other websites ...