Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In its ... Bacon says the new look is inspired by the idea of presenting ‘spirited TV with an emotional heart’, reflecting ...

It comes as part of the channel’s relaunch this week, which sees its on-demand site My5 and linear TV channel united under ... streaming service. The new logo, which sees a yellow number five ...

The new logo – which consists of a yellow number 5 on a blue background – will be used by the channel from today (Wednesday 12th March) onwards. It comes after the broadcaster announced that ...