Netflix, Max, Hulu, Disney+ and more have raised their streaming subscription prices and added different tiers for pricing in recent years.

Nielsen says that 72 percent of TV viewing in the first quarter was on ad-supported platforms, including ad tiers of streamers.

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

Senators Bernie Sanders and Angus King have introduced the End Prescription Drug Ads Now Act, a bill that would ban all direct-to-consumer prescription drug advertising.

LG has announced that it’s partnering with a company called Zenapse to deliver so-called emotionally aware advertising across the entire webOS smart TV experience, including LG Channels, the ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.

Inside Universal Ads’ plan to reach the next 100K buyers of TV ads Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of ...

Pittsburgh's mayoral race is being fueled by dark money — unlimited amounts of cash spent by PACs on TV attack ads and mailers.

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

NEW YORK— Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers across all verticals. Building on Samsung ...