This article was originally published September 2021 and has since been updated. The battle for streaming TV dollars is heating up. That competition will heat up even more this year, with Netflix ...

TV advertising dollars are shifting toward "highly ... Sullivan highlighted the way people consume ads in a movie theater compared with on their devices. "Attention is so hard to get," she said.

Triumphant music plays as cancer patients go camping, do some gardening, and watch fireworks in ads for Opdivo+Yervoy, a combination of immunotherapies to treat metastatic melanoma and lung cancer.

Google is once again directly targeting TV advertising budgets by saying YouTube ads generate a better return on investment than TV commercials most of the time. The company conducted a meta ...

Elon Musk-backed group Building America's Future purchased over $670,000 in TV ads supporting conservative Wisconsin Supreme Court candidate Brad Schimel. Super PAC Fair Courts America ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

If you're watching on TV, you'll see the ads live as they air during the game. For online streaming, you can watch the Super Bowl on Fox's official streaming platform, Fox Sports, or on popular ...

Back in September, Amazon announced the bad news that Prime members would begin to see video ads in early 2024 when they watched movies and TV shows on Amazon Prime Video. Today, it was revealed ...

People see an ad for life insurance on TV, but when they ask for more details, the policy isn't what they expected. "The fine print on these ads goes by so quickly that when people call in to get ...