Stacey turned the phone around so the men could see one another. AJ almost mispronounced TJ’s name, but it appeared to be an honest slip-up. AJ: What's up J-, TJ? How’s it going? TJ ...

It isn't just TJ Maxx that's had to change its name to avoid confusion. Primark, a European-headquartered, low-cost store, had a similar problem in the 1970s. The store was originally called ...