From Ranch Work To Rodeo Drive: How Trucks Became Status Symbols The rise of luxury trucks can also be attributed to their adoption by suburban and urban buyers.

Alex Black, the chief marketing officer at EpicVIN, says yes. “They’re good value because trucks last longer than most luxury cars,” Black said. “They’re made to work.

A 2022 F-150 Tremor or Lariat, which originally went for around $65,000, is just as equipped and capable. The Tremor is a kick-ass off-road package and the Lariat is an upscale luxury truck, both ...

Modern pickup trucks are indistinguishable from their utilitarian ancestors, especially in terms of luxury and technology. Today’s high-end trucks rival premium sedans and SUVs in refinement ...