Formex presents the second generation of a new variation on the field watch form that modernizes the look and performance.

Its funky asymmetrical case is unlike anything ... The data indicates that it’s one of the most effective marketing moves in the Swiss watch world.” The fervor for this watch speaks for ...

Universal Genève wasn’t just some funky, old-school Swiss brand with a cool logo to slap onto a modern watch for the nostalgic set. Within Universal Genève’s dormant IP package was a weighty ...

The modern rules date to 1971, when the Federal Assembly of the Swiss Confederation approved a new section of trademark law governing the watch industry, the Ordinance on the Use of “Switzerland ...

It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese watchmaker Seiko—a battery-operated quartz watch—kept time more ...

Those are some of the questions I explore in this new series. It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese ...