Instamart, a quick commerce platform, has strategically dropped its parent company Swiggy from its name to establish a ...

Swiggy, popular food delivery platform has given its quick commerce arm a fresh new identity by rebranding it as instamart, ...

In a bold strategic move, quick commerce platform Instamart has officially dropped ‘Swiggy’ from its name, stepping into a ...

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone ...

Along with the rebranding exercise, Instamart also unveiled a fresh logo containing the Swiggy 'S-Pin' icon as "a subtle ...

The rebranding comes as Instamart ramps up efforts to differentiate itself from Swiggy’s core food delivery business and ...

Instamart, India's quick commerce platform, celebrates its evolution into a standalone brand with a fresh identity, new logo, ...

aiming to become a standalone brand with its own loyal user base. The new logo incorporates Swiggy's 'S-Pin' as a nod to its origins.

In an email newsletter sent to sellers that was seen by TechCrunch, the company wrote that only 5%-10% of customers were arriving on merchants’ store pages directly through Swiggy Minis.