Sweet Baby has consulted on games of varying quality because, obviously, it's not actually responsible for a game being good. It's barely even responsible for the quality of a game's story.

Sweet Baby is a narrative development company that is hired by other companies. And sometimes that's [for] authenticity and diversity, but it's primarily a narrative company, he explains.

But this ire against Sweet Baby Inc. (and DEI initiatives in general) isn’t new—an October 2023 KiwiFarms post shares similar sentiments, stating that the company’s involvement in Remedy’s ...

Or, more succinctly: “Die.” Online, those clamoring for Sweet Baby’s demise are calling it Gamergate 2.0, invoking the online harassment campaign that erupted into a culture war a decade ago.

Despite its obscure sounding name, Sweet Baby Inc. is a consultancy company that works with video game developers on the story, script and characters of their titles. It was formed by a couple of ...

The harassment campaign against Sweet Baby echoes the Gamergate movement of 10 years ago, once again targeting women, people of color, and journalists in the games industry. But this time, the ...

A narrative design company called Sweet Baby Inc. is under fire for ‘wokeism’, in a movement some are referring to as GamerGate 2.0. If you’ve seen the word ‘GamerGate’ suddenly get thrown around ...