The Swatch x Blancpain Bioceramic Scuba Fifty Fathoms Green Abyss dive watch launches at select Swatch stores on June 7, 2025. The price is $400 (and there’s a one watch per person limit).

American investor Steven Wood wants a board seat and sees more potential in the company’s luxury watch brands, but the founding family isn’t interested.

Swatch Unveils an Alternate Square Case in Its BIOCERAMIC WHAT IF? Collection: Each featuring a different ‘80s-inspired dial design.

Swatch's stock is down by around 10% in 2025 and it is the most shorted on the Euro STOXX 600 index, according to LSEG data. Reporting by Dave Graham and Oliver Hirt.

Now, however, Swatch is back with another eco-watch drop, the 1984 Reloaded collection, which looks to build on the environmental sensibilities of the Bioreloaded pieces while leaning in to that ...

Swatch said first-half net profit fell 12% as a persistently strong Swiss franc weighed on sales in countries such as the U.S. and China.

Since the first launch in September of 2023, Swatch and Blancpain have been churning out new takes on their collaborative diver.While eight have launched so far, including an excessively vibrant one ...