Swatch houses every step of the watch-making value chain today, including the nuances that give its pieces an edge. The group ...

It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever bear the Swiss horological titan’s name on the dial. Rather than looping in another one of its ...

In terms of verticality, the group owns companies along the entire watch value chain. This enables The Swatch Group to design, manufacture, assemble, and retail all its branded watches including ...

The cheap Swatch watch was launched 40 years ago. With its flashy colors and wild advertising, it conquered the world. A look back. On March 1, 1983, a press conference was held in Zurich that ...

Watch lovers, have no fear as the Bioceramic Scuba Fifty Fathoms drops worldwide on 9 September, according to an Instagram post by Swatch on 4 September. Since its announcement, Swatch and ...

Named after Swatch’s ’90s Scuba divers and Blancpain’s Fifty Fathoms dive-watch range, the new collection takes inspiration from the luxury brand’s timepiece that set the blueprint for ...

Swatch The Scuba Fifty Fathoms, meanwhile, has evolved into more of an “if you know, you know” type of watch. Over the weekend, Swatch dropped just the second new Blancpain diver since the original ...

Since the revival of the Swiss watch industry from near bankruptcy ... and governance factors relevant for Swatch are human rights in the supply chain—notably in the mining of precious stones ...

a rare collaboration between its Swatch and Omega brands, boosted its first-half sales, a boon for the once-popular brand laid low more recently by the Apple watch and other smartwatches.

Deeply nuanced and incorporating every complication known then, the pocket watch remains one of the most expensive timepieces to this day. The co-founder and chairman of Swatch Group Nicolas Hayek ...