Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn ...

The NFL’s Big Game is almost here, and while many people will be focused on the matchup between San Francisco and Kansas City, millions of viewers will be tuning in primarily to watch the ads.

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

The assumption and a common misconception is that in-game ads disrupt gameplay, frustrating players with interruptions and ultimately driving them away. But player sentiments toward in-game ads in ...

If you read the full question and answer (page 12), you’ll see that in-game ads aren’t the thing he’s most excited about. He says it’s “still early on that front,” repeatedly says EA ...

Overall, NBC Sports said, there will be a 40% reduction in ads throughout the game, resulting in an estimated additional 12 minutes of game-related content. The broadcast will acknowledge the ...

I f you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Adtech firm The Trade Desk has set up a team to capitalize on the growing market for video game ads. Advertisers are increasingly looking to place ads in video games but worry about turning off users.

The ads aren't visible to fans watching the game at an arena. "Supponor and the NHL have been discussing the potential use of digitally enhanced dasherboards for almost a decade," David Patton ...

The report revealed 79% of advertisers say that buying in-game ads is “relatively easy.” “This is the first large-scale quantitative analysis of brands and agencies with experience purchasin ...

While celebrity-driven Super Bowl ads may seem commonplace, they have become more numerous in just the last few years. Granted, stars have always been present in big game ads, but according to ...