The NFL’s Big Game is almost here, and while many people will be focused on the matchup between San Francisco and Kansas City, millions of viewers will be tuning in primarily to watch the ads.

Overall, NBC Sports said, there will be a 40% reduction in ads throughout the game, resulting in an estimated additional 12 minutes of game-related content. The broadcast will acknowledge the ...

While celebrity-driven Super Bowl ads may seem commonplace, they have become more numerous in just the last few years. Granted, stars have always been present in big game ads, but according to ...

Search Engine Land » PPC » The top Super Bowl 2025 ads released before and during the game Chat with SearchBot Please note that your conversations will be recorded. Last week, Avinash Kaushik ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

The Super Bowl is by far the biggest TV event of the year. But for movie studios eager to capitalize on the enormous power of the NFL as a marketing platform for upcoming blockbusters, it’s not ...

The assumption and a common misconception is that in-game ads disrupt gameplay, frustrating players with interruptions and ultimately driving them away. But player sentiments toward in-game ads in ...

I f you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release ...

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Another intriguing trend: AI-generated ads received plenty of buzz (and concern) ahead of the game, yet firmly underperformed. “Despite the vague promises and flashy demos of generative AI ...