The developer of Balatro has confirmed the reason his viral hit poker game doesn't have any microtransactions or ads is because seeing games plastered with advertisements "makes me want to put my ...

SUS: The Game is a web browser game that names itself as a "Brazilian hospital simulator" with only one doctor up to treat you. Find them before it is too late! Nobody cares or wants to help you ...

Fake Mobile Game Ads Are Everywhere It feels like every other ad I see is for some mediocre mobile game that I know will be a disappointment before I even play it. But they come up so often that I ...

EA CEO Andrew Wilson responded to a question on the company’s Q4 earnings call to admit that, yes, EA is prototyping in-game ads yet again.

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards ...

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...