PepsiCo becomes the Official Formula 1 partner. The agreement includes highlighting food and beverages across the PepsiCo ...

Anheuser-Busch (AB), along with UFC President Dana White, have joined forces with 1st Phorm to make an all-new Phorm Energy ...

Take a look at some previews for the big game ad campaigns. As the Kansas City Chiefs and the Philadelphia Eagles prepare for a Big Game rematch at Caesars Superdome in New Orleans for Super Bowl ...

Football enthusiasts will have to shell out the equivalent of a staggering £80 for a salad and £13 for a single beer at Super Bowl LIV. The 59th NFL finale, set to kick off on Sunday ...

For Super Bowl LIX, there's a good chance that any fan who attends is going to spend north of $100 on concessions and that's because the food and drink prices at the game are astronomical.

"And we really just felt super, super fortunate and grateful to bring him in just because he's a wealth of knowledge, he's a serial energy drink connoisseur, which is kind of funny, but he's a ...