After promoting its overall platform to Super Bowl viewers in 2009 ("Alec in Huluwood") and 2012 ("Huluboratory"), Hulu used the 2017 game to promote a specific series, its bleak but compelling ...

Fox, Tubi See $800M In Super Bowl Advertising. In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history.

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the most-watched event of the year. With 115 million viewers in 2024 ...

T-Mobile’s and Starlink’s “A New Era in Connectivity” advertisement drove 12.6X the online engagement of the average Super Bowl LIX advertisement. Ram’s “Drive Your Own Story” was the game’s second ...

Last month, it was reported that the network had sold a certain number of 30 second ad spots for north of $8 million a pop — a record-high price for a Super Bowl commercial. “The clear winners ...