Sprint's 30-second spot by Droga5 in Super Bowl LI uses humor to highlight just how far customers will go to get out of their Verizon contracts. It came two years after Sprint's most recent Super ...

After promoting its overall platform to Super Bowl viewers in 2009 ("Alec in Huluwood") and 2012 ("Huluboratory"), Hulu used the 2017 game to promote a specific series, its bleak but compelling ...

Fox, Tubi See $800M In Super Bowl Advertising In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history.