TV makers have seen rising financial success from TV operating systems that can show viewers ads and analyze their responses. Rather than selling as many TVs as possible, brands like LG ...

Ads referencing taxation, which warn of potential Democratic-led tax hikes, rose as a share of GOP broadcast TV spending to 40%, becoming the top-ranked issue in the first two weeks of October ...

Google is launching a new advertising network that serves targeted ads to Google TV-powered streaming boxes and smart TVs. The ads service, known as the Google TV network, lets advertisers place ...

CTV ads are video ads that play on connected TV devices. These TVs can connect to the internet and stream content from apps like Netflix, Hulu, and YouTube. Unlike traditional TV ads, which air ...