There is a lot more to a successful ad campaign than clever slogans, catchy jingles and celebrity endorsements. In order to catch people’s fleeting attention and influence their decisions, it ...

5. Use data to optimize Once your campaign is live, reviewing and optimizing your campaign performance is crucial in ensuring a successful programmatic campaign.

Our strategist Stephanie Goley, MSc, PhD takes a fascinating look at how advertising is breaking down stigmas around areas of ...

Pricing Models A successful advertising campaign hinges on having a pricing model that is both transparent and adaptable, catering directly to the objectives of the advertiser. This model should ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective ...

A B2B campaign might prioritize LinkedIn and email marketing, while a B2C brand might focus on Instagram, TikTok and influencer partnerships. Evaluate where your target audience spends the most ...

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S ...

It's confusing that Emmys voters are considering Season 2 right as Season 3 is coming out, but the craft and performances get to speak for themselves.