There is a lot more to a successful ad campaign than clever slogans, catchy jingles and celebrity endorsements. In order to catch people’s fleeting attention and influence their decisions, it ...

These companies drove an impact by executing specific tactics, whether related to purpose-driven marketing, ambassador partnerships, media strategy or, in one case, simply not advertising at all. The ...

A B2B campaign might prioritize LinkedIn and email marketing, while a B2C brand might focus on Instagram, TikTok and influencer partnerships. Evaluate where your target audience spends the most ...

Sure, the campaign was successful in selling soap. The company's sales increased from $2.5 billion to well over $4 billion during the campaign, Ad Age reported.

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective.

Pricing Models. A successful advertising campaign hinges on having a pricing model that is both transparent and adaptable, catering directly to the objectives of the advertiser.

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S ...