As you can see in this example, posted by social media expert Lindsey Gamble, the header image spot on LinkedIn articles now also notes that you can “add a cover image or video ...

LinkedIn has launched a new creator hub with resources for better content strategy. The hub is organized with format-specific guidance. It offers best practices for videos, text posts, newsletters ...

Bottom line: LinkedIn has freshened up your profile page, giving you more opportunity to highlight who you are and what you do. Now it’s up to you to do the rest.