Devoting time to the strategic marketing process should top your list and, for the sake of flow and continuity, should be undertaken before you start drafting a marketing plan. However, if you ...

The new logo, developed by the school’s marketing team with input from focus groups and stakeholders, is full of symbolic references to Canisius history and its Jesuit tradition.

Develop your community media center’s strategic plan with a cross-departmental approach in mind. The most effective strategic plan keeps the lines of communication open between all your center ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...

Create a marketing calendar with all of the key dates and activities, from product launches to special promotions. Staying organized will help ensure nothing is overlooked. 2. Leverage Social ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

RADFORD — Radford University announced plans to rebrand, kicking off a wave of new marketing and a new, two-year strategic plan with a goal to make the campus more attractive to prospective ...