Losing £500,000 to £600,000 a week is not a viable investment strategy for any business, but that’s exactly what Stoke City FC has been doing ... phase out front-of-shirt sponsorships in ...

gave 100% each time he donned a Stoke City shirt. “He leaves having made a significant and valued contribution and with the very best wishes of all associated with the club to him and his family.

More than 5,000 Stoke City supporters have joined in consultation about potential changes to the club badge – and given a clear steer about what they want and don’t want in any new design.