CMO Olivier Francois said while other automakers skipped advertising during Super Bowl 59, it was critical for Stellantis to air ads during this year’s game.

Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game.

Stellantis has let the Chrysler and Dodge brands deteriorate to the point where there might not be a return. That needs to change—and fast. But before I get into that, a necessary disclaimer ...

USA TODAY's Ad Meter 2025: Sign up to rate all the commercials ... be in the neighborhood of $8 million. Stellantis and its predecessor Fiat Chrysler Automobiles have a history of bringing both ...