But introducing a 5.2% lager into a culture where people were used to knocking back four or five pints of much weaker beer, say 3.4%, appeared to contribute to drunkenness. Stella confused the term ...

Carlsberg is trying to unseat Stella Artois as top premium lager brand with its new “Trust Your Tastebuds” campaign for Carlsberg Export, the brand’s first campaign in ten years which suggests that 70 ...

The latest instalment of the Triple Filtered, Smooth Escapades ad campaign for Stella Artois’ premium 4% smooth lager launches today, created by Mother London.

Stella Artois 4% will be sold in 440 and 500ml cans though MacFarlane says the company may look at bottles. The brewer is recommending the cans be sold at £3.29 for a four-pack, which is a 9% premium ...

AB InBev is market-testing a super-premium Stella Artois brand extension. The concept being developed is a 4.8% abv beer that offers a “lighter, crisper drinking experience” described as being ...

The makers of Stella Artois lager have denied they are set to launch a new "aspirational high strength" product. It was reported that InBev UK, the company behind the popular brand, were preparing ...

Stella Artois: Reassuringly Expensive SUMMARY Throughout the 1980s, when lager brewers were spending millions on ever more lavish TV advertising campaigns, one brand pursued an altogether different ...

InBev UK has launched a responsible drinking campaign through its Stella Artois premium lager brand to help people make the most of the Christmas party season, but still get home safely. The "Get Home ...

Belgian pilsner lager Stella Artois is a popular tipple for many and a certain supermarket has a 40 cans for £20 offer on right now Comments Simon Duke TV & Showbiz Editor ...

This holiday season, Stella Artois is going back to its roots, with a twist. The Belgian beer maker has announced Midnight Lager, a U.S.-exclusive, limited-edition holiday beer available ...

In an unprecedented move, Stella Artois, an Anheuser-Busch brand, is releasing its first limited-edition seasonal beer. Dubbed Midnight Lager, the brew will be unveiled to the public on Halloween ...