That's exactly what happened in the creation of "Jake from State Farm." Once just a line in an early-2010s commercial, Jake from State Farm has now become one of the most important spokespeople in ...

State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game.

Rather than shoveling out the estimated $7 million required for Super Bowl ad time, State Farm will commit to helping wildfire victims, according to a report featuring a State Farm spokesperson.

The Super Bowl commercial would have been the second consecutive spot from the insurance giant, after Arnold Schwarzenegger played 'Agent State Farm' in last year's game.

State Farm Insurance, long a stalwart of Super Bowl advertising, is pulling a commercial from next month's big game following the devastating California wildfires. The move comes one year after ...