A big part of that growth has been thanks to the co-branding that allows C4 to drop candy flavors — Starburst and Skittles — into pounder cans with familiar, beloved flavors and 200 milligrams ...

Aliens, meet gen Z. Gen Z, meet the aliens. In Starburst’s new ‘Ask the universe’ campaign, the fruity candy brand plans on making an interstellar introduction. From September 6 to October ...