This case study, a rebranding campaign by Mars Inc., global manufacturer of confections and other food products, revitalizes its long-standing but fading brand —the Starburst candy bar— by fancifully ...

Anyone that likes Starburst candies knows that pink is the best flavor. If you agree, you are going to love these Starburst Jello Shots. Oh and for those that prefer any other color, you can ...

A bomb threat, handed over with a piece of Starburst candy and passed to someone shopping at a Boston Urban Outfitters store, has landed a 19-year-old from Pennsylvania in legal trouble ...