Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks bets on mugs, macchiato art in test of CEO’s plan
The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...
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Starbucks changes 2025: What to know about free refills, condiment bars and more
Changes arrive at Starbucks US. cafés on Monday, including a new code of conduct, free refills and the return of condiment ...
Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
Starbucks to serve ‘for here’ customers in mugs, glassware, brings back the condiment bar
Jan. 27, Starbucks will begin serving drinks in ceramic mugs and glassware for customers who buy their drink “for here.” ...
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See you latte: Starbucks plans to cut 30% of its menu
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...
Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take ...
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Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...