Starbucks announces major change to rewards program making it harder to earn perks Published: May. 30, 2025, 11:22 a.m. Starbucks is changing how customers earn stars as part of its rewards program.

A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.