Starbucks menu changes on mobile will affect your experience and the service provided by baristas. But it may not be too ...

Atlantide Phototravel / Getty The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian Niccol said. Cafes will have 30% fewer menu options ...

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company’s ...

as CEO Brian Niccol's Back to Starbucks plan takes root but continue to view the firm's long-term prospects as sound. While painful, extensive investments in partner hours, menu simplification ...

Starbucks' increasingly complicated menu is a thing of the past ... who last year said he has total faith in Niccol's back-to-basics plan. It also appears to be resonating with customers and ...