Atlantide Phototravel / Getty The Back to Starbucks comeback campaign includes an algorithm for mobile orders and high-tech menus, CEO Brian Niccol said. Cafes will have 30% fewer menu options ...

Niccol did not say which food and drink items would be leaving. Among other changes, the coffeehouse chain is no longer charging extra for nondairy milk, will reintroduce the coff ...

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.

as CEO Brian Niccol's Back to Starbucks plan takes root but continue to view the firm's long-term prospects as sound. While painful, extensive investments in partner hours, menu simplification ...

CEO Brian Niccol outlined the plan on Starbucks’ earnings call Tuesday, saying there’s soon going to be a “roughly 30% reduction in both beverages and food,” but he didn’t name specific items. Niccol ...

Starbucks recently made headlines by confirming it will cut 30 percent of its menu offerings. On the surface, this might seem like a simple attempt to streamline operations. But for those of us in the ...

Starbucks plans to cut about 30% of food and drink options from its menu by late 2025, as part of the chain's plan to change its vibe and stem the loss of customers across U.S. stores. This week, the ...