Strengthening its digital leadership with a strategy aimed to: “Starbucks has direct ... executive vice president and chief marketing officer. “Our ambition is to know every customer ...

Starbucks has introduced a long-term growth strategy "Triple Shot Reinvention ... Starbucks brand”; “strengthening the company’s digital capabilities”; and “becoming truly global ...

Last September, Starbucks unveiled a three-year re-invention plan ... The company has had great success with highly-personalized digital marketing and its mobile strategy, launched way back in 2011.

Chipotle also created “Chipotlanes,” or drive-thru pickup windows specifically for digital orders. Perhaps Niccol will use a similar strategy at Starbucks. Streamlining parts of the system ...

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

“We’ve gone through these phases of marketing,” says Oliver Bogner, founder of the digital marketing company ... it’s hardly a new business strategy. “Carrying things your customer ...

Starbucks (NASDAQ:SBUX) announced it will lower prices for select iced beverages in China by an average of 5 yuan ($0.70), ...

Starbucks China has reshuffled ... where she was responsible for leading brand marketing, digital customer experience, product innovation, category management, strategy and insights teams to ...