The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things around. Niccol, who started at Starbucks in September, is seeking to make the ...
"We want to offer customers a more sustainable choice every time they visit Starbucks." Starbucks announces major change to ...
Brian Niccol can't get enough of Starbucks ... ceramic mugs again. On the company's Tuesday earnings call, he brought up the mugs three times. "We reintroduced ceramic mugs and handwritten notes ...
“They’re like holding on to that ceramic mug and they’re enjoying their moment in the cafe, and there’s not all this congestion surrounding the counter. So, it’s just a much more pleasant, peaceful, ...
Starbucks worked with artists to design a 24-ounce Year of the Snake Cold Cup ($24.95), a 12-ounce Year of the Snake stainless steel tumbler ($22.95), and a 14-ounce Year of the Snake ceramic mug ...
Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...