Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the company will face near-term headwinds.

Starbucks has announced that it will be scaling back most of its discounts as it shifts it strategy to a focus on quality, rather than deals on its products. This is the first major change under ...

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year.

Further, Starbucks's plan for re-positioning comes at a higher input cost through increased worker wages for a strategy that may or may not be successful. Therefore, at a current premium valuation ...

Starbucks: Strategy Might Take A While To See Its Results Jun. 29, 2025 12:20 AM ET Starbucks Corporation (SBUX) Stock, SBUX:CA Stock SBUX, SBUX:CA 16 Comments Daniel Urbina 783 Follower s ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in.

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...

Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month ...