stating that they were part of the "Back to Starbucks" strategy – a series of changes aimed at enhancing the in-store customer experience while improving efficiency. Niccol, who became CEO in ...

(AP) - Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy. Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next ...

Amid this backdrop, the coffee chain has introduced the "Back to Starbucks" strategy, which consists of fundamental changes such as simplifying its menu and reducing its options by 30%.

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

Starbucks announced Monday it will lay off over 1,000 corporate workers and cut complex and unpopular drinks from its menu in an effort to turn around lagging sales and revamp the coffee chain ...