Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and reintroduce a condiment bar as part of the CEO's turnaround strategy.
In the past year, Starbucks stock has gained 5%, far lagging the S&P 500's (^GSPC) 24% rise. But the shares have risen 32% in the past six months after Niccol was announced as the new CEO in August.