In Nike’s 2017 marketing for the Swarovski Air Max 97, it boasted that the shoe used a total of 55,690 individual crystals to complete the look, and while Nike hasn’t announced the exact ...

Playing into ‘70s trends, Nike has made the mesh underlays of the Air Max 97 customizable as well, letting users opt for a wave-patterned mesh to give the shoe a psychedelic effect.

A closer look at the Nike Air Max Pulse Nike The Air Max Pulse has large air bubbles on the midsole of the shoe, similar to the Air Max 270, and draws from London's music scene, according to Nike.

This year marks the 25th anniversary of the Nike Air Max 97’s first release. Since then, the shoes have been a mainstay and were recently even incorporated into a high-fashion Comme des Garçons ...

Following the release of Lil Nas X's custom "Satan Shoes," made using Nike Air Max 97s, the sneaker giant quickly distanced itself from the rapper's collaboration and said it had nothing to do ...

The Air Max 1 started it all, but every few years Nike seems to find a new silhouette to top those air bubbles that make the soles look so attractive.If you are new to Air Max Day, or just in case ...

Today, Nike is announcing the biggest change to its Air technology since it was first created. The new version of the cushion technology is Air Max Dn, a four-chamber air bag that uses two ...