Corporate sponsorship is a type of marketing where companies fund activities as a charity drive, sporting even, or public celebration. These companies develop sponsorship agreements with both for ...

Typically, a sponsor is entering into a sponsorship agreement because it holds the event/team/product/etc., being sponsored in high regard, and believes that there is excess value in the sponsorship.

The 19-year, $135 million sponsorship agreement between FTX and Miami-Dade County went into effect in June 2021. Signage outside the FTX Arena in Miami, Nov. 17, 2022.