However, if you constantly dye your hair lighter with bleach, it may cause dryness, damage, and split ends. So, while it's the easiest way to lift color and lighten strands, it's always a good ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

The No Bleach range is split into ‘Go Lighter’ or ‘Go Darker ... pigment that will penetrate and lock in deeper into the hair to ensure longevity of colour and there is direct dye pigment that will ...