Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of ...

BMW is a car brand that's been in our lives for over 100 years, but a lot of drivers don't know what its logo actually means.

I imagine that fast fashion is appealing due to the relatability that comes with buying and wearing trends quickly. Other ...

The Power Of Brand Identity A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the ...

A brand logo is exclamatory. (It may even be an actual exclamation point.) It acts as a symbol of success and a commitment to the customer. It is the fulfillment of a partnership between a ...

But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined appearance has proven so effective as a recognizable symbol of sublime luxury.

Your Logo Isn’t Your Brand. If You Think You Need a New One, Do This First Chances are, what you really need is to do a better job of telling your story and making it real.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

When 7-Eleven became a 24-hour store in 1963, it didn’t inspire the company to change its name, thanks to established brand recognition, despite the 7-Eleven logo meaning losing a bit of its ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...