Ice Spice (Getty Images for iHeartRadio) Though Minaj did not share her label’s name at the time of her announcement, it appears that the “Princess Diana” remix has given it away.

Quil Lemons for Variety Ice’s marketing acumen and determination can be traced back to her days in the Bronx, growing up on West Fordham Road ... her label regularly feels the Ice Spice burn.

Ice Spice signed to UMG’s Capitol Records and released viral hits like “In Ha Mood”—which was the eighth-biggest song on TikTok last year—and “Princess Diana” with fellow UMG artist ...