The company has launched Amazon Spark, an Instagram-style shoppable feed ... public — unfiltered in your inbox weekly. Sign up An icon in the shape of an angle pointing down.

It's also adding features such as transformations and SQL on streaming data. Ghodsi and Zaharia point out that while there is some overlap, Spark is all about integration: "We work with Kafka and ...

You can add more text, images, logos or icons by tapping on the plus icon. Here’s where that AI really comes in handy, because Spark will automatically find a good spot for that new addition ...