By 2030, African countries with large populations—such as Ethiopia, Nigeria, and South Africa—will be the main sources of the new middle class, who can be expected to spend $2.2 trillion a year, or ...

A growing middle class in sub-Saharan Africa is enticing European and South African insurers to buy local firms focusing mainly on life insurance and pensions, in the face of mature markets and ...

and higher salaries and the African middle class is often... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes ...