“JUST Patch Kids” now, according to the company. “Our decision is final,” they wrote. “We cannot stand by and be called ‘not sour’ in our comments. You don’t appreciate our ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...

(WJW) – When iconic candy brand Sour Patch Kids announced it was changing its name last week, many were skeptical, given that April Fool’s Day was nigh. So if you thought they dropped the ...

(WJW) – An iconic candy brand says it has a new name. They’re no longer Sour Patch Kids, the company announced on social media. “JUST Patch Kids” now, according to the company.