Churn is the process of losing customers. While any business hates losing customers, it is part and parcel in a SaaS business for customers to close their accounts or stop subscriptions for ...

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New VIP+ Analysis: U.S. SVOD churn reached record highs in Q3 ‘22, but those ratcheted rates may simply be a new fact of life.

Bottom line: Churn is an expensive fire to put out, costing U.S. providers an estimated $168 billion in 2019. Silent churn can go unnoticed for several months, and it can lead to stagnation.

In order to keep growing, a service must attract more subscribers than the ones leaving. For subscription streaming (SVOD) services, churn is part and parcel of the game.

Netflix had the lowest level of churn and also represented 60% of the Top 50 shows in the first half of the year with series like Fool Me Once, Griselda, American Nightmare, Bridgerton and The ...

You can leverage it to consolidate your journey, explore it from multiple angles, and act on findings. Specifically, ChurnIQ is a prime example of how subscriber data can be used to fight churn. It ...