It's similar to what Sony's started doing with its headphones. Also, while we now know the products coming and their pricing, availability for the full 2024 Bravia TV range is yet to be announced.

The Sony Bravia 9 is a mini-LED TV that manages to outdo its high-end ... and I was highly impressed by the Bravia 9’s performance here. Lamps surrounding the compound in the nighttime shots ...