In October, Sony cut its rear-projection TV sales target for the year to March by 43 percent to 400,000 units.

The Sony Bravia 8 OLED. Sony The next step down, in Sony's mind, is its new OLEDs. The QD-OLED A95L carries over as is, but the new Bravia 8 is just called "OLED" and isn't QD.

Sony's Bravia 7 employs Mini LED backlighting with over 300 local dimming zones in the 55-inch model, driven by Sony's XR ...

Last generation’s top QD-OLED model, the Sony Bravia XR A95L, is still for sale as well and, despite being $1,000 more, may be worth considering if you don’t mind buying a TV from last year.

In the fiscal half-year through September, Sony lost 60 billion yen ($526.3 million) in its TV operations, partly because of losses tied to rear-projection TVs.

That's a pretty cool offer, and now Sony is doing something similar with its 2025 model Bravia 8 II QD-OLED TV lineup that replace its popular Bravia XR A95L. Available in 65-inch and 55-inch size ...

The new additions to the extra speaker options Sony provides as options for adding to its core soundbars are new Bravia Theater Rear 8 speakers, and a Bravia Theater Sub 7 subwoofer. I’ll go ...

Sony claims that it has 125 percent the peak brightness of the A95L and 150 percent of last year’s Bravia 8, which will remain on sale as an OLED-but-not-QD option.

In design, the TV looks a lot like 2023’s A95L QD-OLED (9/10, WIRED Recommends), but Sony claims the new Bravia 8 is 25 percent brighter than that model and 50 percent brighter than its namesake.

Before the Sony Bravia 9, I would have told you that the future of TVs lay in the realm of QD-OLED more or less ruled by the incredible Sony A95L OLED. Now, the situation is not so clear-cut.

Sony’s Bravia XR A95K-series TV delivers fantastic color, brightness, black, processing, and sound. It’s arguably the best smart TV on the market–and it’s priced to support that theory.

And so the first QD-OLED set to hit the market isn’t a Samsung—it’s this Sony Bravia XR-55A95K. Even a brief acquaintance with a few different OLED TVs will tell you the panel is just the ...