In October, Sony cut its rear-projection TV sales target for the year to March by 43 percent to 400,000 units.

Sony's Bravia 7 employs Mini LED backlighting with over 300 local dimming zones in the 55-inch model, driven by Sony's XR ...

The Sony Bravia 8 OLED. Sony The next step down, in Sony's mind, is its new OLEDs. The QD-OLED A95L carries over as is, but the new Bravia 8 is just called "OLED" and isn't QD.

Yes, a TV that has some punch! You’re going to pay more for a Sony A95L than you will a Samsung S95C, for example, but some of that money goes to the audio system, and I’m all for it.

In the fiscal half-year through September, Sony lost 60 billion yen ($526.3 million) in its TV operations, partly because of losses tied to rear-projection TVs.

Last generation’s top QD-OLED model, the Sony Bravia XR A95L, is still for sale as well and, despite being $1,000 more, may be worth considering if you don’t mind buying a TV from last year.

In design, the TV looks a lot like 2023’s A95L QD-OLED (9/10, WIRED Recommends), but Sony claims the new Bravia 8 is 25 percent brighter than that model and 50 percent brighter than its namesake.

Sony claims that it has 125 percent the peak brightness of the A95L and 150 percent of last year’s Bravia 8, which will remain on sale as an OLED-but-not-QD option.

Sony’s Bravia XR A95K-series TV delivers fantastic color, brightness, black, processing, and sound. It’s arguably the best smart TV on the market–and it’s priced to support that theory.

nofundsleft":1g1n4w5z said: as long as it's not a CRT projection model, you can unplug it, open it up, and examine the power supply and look for bulged caps or other signs of distress.

And so the first QD-OLED set to hit the market isn’t a Samsung—it’s this Sony Bravia XR-55A95K. Even a brief acquaintance with a few different OLED TVs will tell you the panel is just the ...

Sony has launched four new additions to its home theater audio range. Photo: Sony The new additions to the extra speaker options Sony provides as options for adding to its core soundbars are new ...